ABOUT US
OUR BRAND IDEA AND INNOVATION
Our brand
Sooo good, no bad
The best plant-based experience
With FIRST PRIDE, you won’t have to choose between taste and nutrition. Going plant-based doesn’t have to be boring and we’ve made sure of that. From crispy to spicy to authentic local flavors, every FIRST PRIDE product is guaranteed to be a tasty snack or meal worth looking forward to.
OUR MISSION
We eat, breathe, and live plant-based. By investing our time and effort into development of alternative protein sources, we’re changing the way people look at plant-based products. We want even the meat-lovers to go, “Hey, I’ll try that!”
Our focus has always been on taste, nutrition, and the experience. It’s all part of raising expectations of how a quality plant-based diet can be satisfying and healthy at the same time.
Our brand
SOOO GOOD, NO BAD
THE BEST PLANT-BASED EXPERIENCE
With FIRST PRIDE, you won’t have to choose between taste and nutrition. Going plant-based doesn’t have to be boring and we’ve made sure of that. From crispy to spicy to authentic local flavors, every FIRST PRIDE product is guaranteed to be a tasty snack or meal worth looking forward to.
OUR MISSION
We eat, breathe, and live plant-based. By investing our time and effort into development of alternative protein sources, we’re changing the way people look at plant-based products. We want even the meat-lovers to go, “Hey, I’ll try that!”
Our focus has always been on taste, nutrition, and the experience. It’s all part of raising expectations of how a quality plant-based diet can be satisfying and healthy at the same time.
OUR INNOVATION
INTRAPLANT TECH
zero meat, maximum satisfaction
We call it IntraPlant Tech but you can call it delicious. It’s what makes our plant-based products taste and feel like real meat. Not to worry. You only get the good stuff. Our products are made from plant-based sources like wheat, soy, bamboo and citrus fibers.
3-Step Coating Innovation
The Science Behind the Crunch
First we batter, then we pre-dust, then we batter or bread again. This 3-step Coating Innovation is what guarantees natural crispiness and crunch in every bite.
Recipes are also tailored to local taste profiles because we want our products to not just suit but surprise your tastebuds too.
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